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fluxr
Fluxr ProBrand system

"Does your digital presence truly reflect your potential?"

The complete visual identity, voice and design system for the Fluxr Pro platform — from color to component, from typography to tone.

Typography

Type system02
Manrope
Primary font — headings + body + UI
Aa Bb
Space Grotesk
Display font — hero titles, covers, large numbers
Aa Bb

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Palette

Core identity03
Lime
BG Body
BG Section
Text
Muted

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Logo construction

Logo metrics04

Mission

Core belief05
Mission
"Democratizing access to first-class technology."
Turning visions into digital experiences that captivate and convert — combining strategic design and exceptional code to generate real results.

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Icons

Glyphs06

Voice

Semantics07
Confident · not arrogant
"We transform visions into digital experiences that convert."
Authority without arrogance. Promises what it delivers.
Direct · not cold
"Your agent answers in 2 seconds. At 3 a.m. too."
Gets to the point without losing human warmth.
Technical · not cryptic
"LIA attends your clients 24/7 by voice — without you having to be there."
Explains technology as a business benefit.

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Positioning

Strategy08
Value Proposition
"Does your digital presence truly reflect your potential?"
Impressive websites + working systems + AI that automates. All in one platform, with real support and measurable results.

Archetype

DNA09
Primary Archetype
The Creator + The Sage
Creates solutions that empower. Shares knowledge (blog, docs, knowledge base). Uses technology as a transformation tool.

Proof

Proof10
Main Product
AI Voice Agents
Automated 24/7 service via voice, WhatsApp and chat. Reduces operational costs by up to 70%. Integrates with any system via API.
SaaS Product
Web Rápido
Professional digital presence without hassle. Sites developed and maintained by Fluxr. Client focuses on business, we handle the technology.
Partnership Program
Fluxr Reseller
S/ 500 per closed client. No referral limit. Sales materials, technical support and tracking dashboard included.
Platform AI
LIA — AI Agent
Fluxr's AI agent. Powers the fluxr.pro ecosystem with smart automations, chatbots and business process optimization.

Values

Traits11
Speed
Deploy in hours, not weeks. Performance in code, agility in business.
Results
Every pixel and every line of code exists to generate real conversion.
AI Innovation
LIA and voice agents as a real competitive advantage for clients.
Partnership
Resellers, clients and team grow together in the Fluxr ecosystem.

Languages

Voices12
ES · es-PE
LatAm market. Friendly, close tone. Uses "ustedes". Regional cultural references when appropriate.
PT-BR
Brazil market. Direct and casual tone. Uses "você". References to Brazilian business context.
EN · en-US
Global market. Professional and concise tone. American English. SaaS-native language.