Short answer: the site costs the same either way, because either way the price comes from scope — how many pages, which integrations, and what it has to do. The difference is not in the website's budget but in what happens after you publish it: the traditional site only displays information, while the AI site can add a chatbot from S/ 349 setup + S/ 39 a month or an AI voice agent from S/ 1,699 setup + S/ 0.76 per minute that answers, books and screens enquiries with nobody awake to do it.
The question that really matters is not "which site is cheaper?" — it is "what happens to the customer who lands on my site at 10pm and gets no reply?".
What makes a traditional website different from an AI one?
A traditional website is a shop window: pages, copy, photos and a contact form somebody checks manually when they can. An AI site uses the same foundation — design, hosting, SEO — but connects agents that talk to the visitor in real time, instead of waiting for a human to open the inbox.
| Aspect | Traditional website | AI website |
|---|---|---|
| Design and pages | Same | Same |
| How it is quoted | By scope, after discovery | By scope, after discovery |
| Visitor handling | Form, manual reply | Chatbot or voice agent, instant reply |
| Opening hours | Whatever the human team keeps | 24/7 |
| Lead capture | Passive (wait for the email) | Active (talks, qualifies, books) |
| Additional cost | S/ 0 | From S/ 39/month (chatbot) or S/ 0.76/min (voice) |
Why doesn't the website have a table price?
Because two sites that look alike can be very different projects. One is a five-page company site; the other has a catalogue, a payment gateway and talks to e-invoicing. Publishing a single number would mean inflating the first or lying to the second.
What is fixed, and what you can hold us to, is how we get to the number: a discovery session that is free, a scope closed in writing (what is in, what is out, what waits for a second phase) and only then a proposal with a price in soles, tax included, and a deadline written as "up to" rather than "in". It is spelled out in more detail on custom development.
The code, the documentation and the access stay in your name. If you want another vendor tomorrow, you can.
How much does adding AI to a website cost?
Here there are published prices, because these are products with a known scope. Each type of AI is contracted separately, based on what your business needs to solve:
| Type of AI | Setup | Recurring cost | What it solves |
|---|---|---|---|
| Private chatbot | S/ 349 | From S/ 39/month by conversation volume | Answers written enquiries on the site, WhatsApp or API in under 1 second, with data that never leaves for OpenAI or Google |
| AI voice agent | S/ 1,699 | S/ 0.76 per minute spoken | Handles real phone calls, books appointments, hands over to a human with full context when the case calls for it |
| Automations | Included in the module | S/ 199/month, with a 90-day trial | Connects the site's form to automatic lead follow-up, invoicing or internal workflows |
All prices are in soles with tax included. Chatbot plans scale by conversation volume, so a business getting fifty enquiries a month does not pay the same as one getting ten thousand.
Is it worth it if my site gets little traffic?
Let's be honest here: if your site does not generate enquiries or form submissions yet, adding AI will not invent traffic that is not there. AI automates conversations — with no conversations to handle, the monthly cost is not justified yet.
When adding AI to your site is NOT worth it:
- It is a personal project, portfolio or blog with no lead-generation goal
- The site is new and has no measurable traffic or enquiries yet
- Your contact volume is so low that a form checked once a day is enough
When it IS worth it:
- You already get enquiries by WhatsApp, phone or form and they sometimes take hours or days to answer
- Your business runs limited hours but customers look for information outside them
- Every unanswered enquiry is a sale that most likely goes to a competitor
Response time is the most cited factor in lead qualification: the odds of qualifying a contact drop sharply once the first reply takes more than thirty minutes — something no manually checked, once-a-day form can keep up with.
How does AI connect to a site that already exists?
Nothing has to be rebuilt, and the site does not have to have been built by us. The chatbot drops in as a widget on the site (and optionally on WhatsApp or via API), while the AI voice agent connects to a phone number independent of the website. In both cases the process is the same: a discovery call, loading your business information into the knowledge base, tuning the tone of the answers and testing — without touching the design or the hosting of the site you already published.
For businesses that also want to automate what happens after the conversation — booking in the calendar, updating the CRM, sending the invoice — automations close that loop, and the module comes with a 90-day trial so you can see it running on your own data before deciding.
Traditional site vs AI site: which should you choose?
If your site already works well and you only need a professional presence, the traditional site is enough. If you also need every enquiry answered without depending on somebody sitting at a computer, adding a chatbot or an AI voice agent is the difference between a good-looking site and a site that actually sells.
The most common combination among our clients is: a site built with custom development + a chatbot for written enquiries + an AI voice agent for the phone. And when the business already has a process of its own that does not fit a template — bookings, a quoting tool, a customer portal — that same development can solve it inside the site, instead of forcing you to bolt on yet another tool.
How to decide without guessing
- Explore custom development and see how we quote: free discovery, scope closed in writing, and a proposal with price and deadline.
- Use the ROI calculator to estimate how much you would save by automating the handling of the leads you already get.
- Compare all plans for chatbot, AI voice and modules in one place — it is the live source of prices, always ahead of any article.
- Already know what you need? Request a quote or message us on WhatsApp and we will reply the same day.
Updated August 2026. Prices for the AI products are in soles with tax included and may change: the always-current reference is the pricing page. Fluxr Pro builds custom systems and websites, AI voice agents, private chatbots and automations for companies worldwide — native support in Spanish, Portuguese and English.