Short answer: an AI chatbot for real estate costs a S/ 349 setup plus a monthly plan starting at S/ 39, with private, self-hosted AI and replies in under 1 second. Your leads' and property catalog's data never leaves toward OpenAI or Google. The chatbot answers on WhatsApp and web around the clock, qualifies budget, area and property type, books the visit on the right agent's calendar, and hands off the conversation with full context once the lead is ready to negotiate.
Now for the full breakdown: exactly what it does, how much it costs based on your portfolio's volume, and when it makes sense — and when it doesn't — to automate the first conversation with a real estate lead.
What does an AI chatbot do for a real estate agency?
It isn't a canned-response bot that stalls at the first off-script question. The chatbot understands natural language, checks your real information, and takes concrete actions on your calendar and lead database:
| Function | What it solves |
|---|---|
| Qualify the lead | Asks about budget, area of interest, property type and urgency (buying, renting, timeline) |
| Check the catalog | Answers about active listings using your real inventory, not generic information |
| Book the visit | Confirms date and time directly on the assigned agent's calendar |
| Log the lead | Leaves the contact and qualified answers ready for your sales team |
| Escalate at the right moment | Hands off the conversation to a human with full context when the lead wants to negotiate |
| Answer 24/7 | Replies at night, on weekends and holidays, when almost no agency has anyone online |
All of this runs on a knowledge base you set up once — catalog, prices, areas and terms — and because the AI is private and self-hosted, that information is never shared with third parties.
How much does it cost based on my agency's volume?
Fluxr's plans are structured by number of active automations/conversations, not per qualified lead or per message:
| Plan | Monthly price | Best for |
|---|---|---|
| Starter | S/ 39/month | Independent agent or small portfolio, up to 50 active conversations |
| Essential | S/ 149/month | Growing agency, up to 3,000 active conversations |
| Professional | S/ 299/month | Established agency, up to 10,000 active conversations |
| Unlimited | S/ 499/month | Agency with multiple offices or high lead volume, unlimited conversations |
*All plans include the one-time S/ 349 setup, the knowledge base built from your real catalog, and calendar integration. Check the full plan breakdown for your exact volume.
Why does replying in under 1 second multiply your sales?
In real estate, the real cost of a slow reply isn't the unread message — it's the lead who messages a competing agency ten minutes later. Leads who get a reply within 5 minutes convert up to 21 times more than those who wait hours, and a huge share of real estate inquiries arrive outside business hours: at night, on a Sunday, while someone browses listings on their phone after work.
A chatbot with private AI fixes this at the root: it replies in under 1 second, any time of day, qualifies the lead's real interest, and gets the visit booked before the person keeps searching on another portal or messages a different agency.
Chatbot vs voice agent: which one for real estate leads?
They aren't mutually exclusive — many agencies use both in the same flow, but each channel has its own strength:
| Item | Chatbot (WhatsApp/web) | AI voice agent |
|---|---|---|
| Setup | S/ 349 | S/ 1,699 |
| Recurring cost | From S/ 39/month | S/ 0.76/min |
| Best for | Asynchronous first contact, catalog, property links | Urgent inquiries, deeper conversational qualification |
| Response speed | <1 second | Answers on the first ring |
If your agency gets most of its leads messaging first on WhatsApp, the chatbot is the natural entry point. If you also get a lot of direct phone calls, check out our breakdown of how much an AI voice agent for real estate costs — both share the same knowledge base and integrate with each other.
Does it integrate with my CRM and real estate portals?
Yes. The chatbot logs every qualified lead with the full conversation answers (budget, area, property type, urgency), and connects to each agent's calendar to read and write availability in real time. That avoids the most common problem with manual WhatsApp qualification: leads lost in unreviewed chats or notes that never reach the right salesperson.
If you also want every booked visit to trigger an automatic reminder, or a "high priority" lead to instantly notify the assigned agent, that logic lives in automations connected to the same data flow. Check the full list of available connections in the integrations catalog.
When does it NOT make sense to automate the first conversation?
Being honest, before implementing this:
- Very high-value properties where negotiation starts at first contact. If your business model depends on personal relationship-building starting with the very first message (premium properties, institutional clients), the chatbot should stick to booking, not deep qualification.
- Very small portfolio and low volume. If you get 10-15 inquiries a month, you can probably handle them manually; the chatbot pays off once volume starts generating leads lost to slow response.
- A catalog that changes constantly without updating the knowledge base. The chatbot is only as good as the information you give it — if the inventory isn't kept current, the risk is quoting outdated availability or prices.
- Complex legal or financing questions. Questions about deeds, mortgage financing or specific legal terms should always go to a human; the chatbot can book the meeting, but shouldn't advise on those topics.
How to get started
The S/ 349 setup includes initial discovery, building the knowledge base with your real property catalog, the lead-qualification prompt and calendar integration for each agent — the chatbot is handling real conversations within 48 hours. Payments are processed via Mercado Pago.
- Try the live chat demo — talk to the agent right now, no sign-up needed.
- Compare all plans for chatbot, voice and automations, or see how we compare against other options.
- Large portfolio or multiple offices? Message us on WhatsApp and we'll put together a tailored quote the same day.
Pricing verified as of August 2026. Fluxr Pro builds private chatbots, AI voice agents and automations for businesses worldwide — native support in English, Spanish and Portuguese.